In every public space, design is a language that communicates the identity and values of a place. Architecture, materials, shapes and even functional solutions tell a story — the story of the building, the brand, the people who conceived the space, but above all, of those who experience it. In this narrative, the bathroom also plays a role — often underestimated, yet fundamental.
More and more designers and architects are choosing to approach bathrooms not merely as functional spaces, but as an integral part of the user experience. In contexts such as museums, cultural centres, theme parks, shopping centres or educational facilities, the bathroom represents a point of contact between user and brand, capable of reinforcing the brand’s image, values, and overall experience.
A public bathroom can be a place of comfort and relief — or of discomfort, if not properly designed. A well-thought-out bathroom conveys care, attention, and respect for those who use it.
An iconic example of this approach is the recent refurbishment of the toilets at the Genoa Aquarium — a project where the design of the washroom facilities concretely reflected the core values of the institution: education, conservation, scientific research, sustainability and public engagement.
The solutions developed by Idral for the Aquarium included customised stations with combined electronic dispensing of water, air and soap, designed to handle high visitor traffic while maintaining the required quality standards. Additionally, accessible toilets and child-friendly spaces demonstrate a commitment to inclusion and autonomy, in line with the Aquarium’s educational mission.
Technology, inclusion and design come together in a project that goes beyond function, becoming part of the identity and value-driven storytelling of the site.
To offer a positive and memorable experience to all users — adults, children, tourists, families, elderly people or people with reduced mobility — it is essential to adopt ergonomic, intuitive design with durable, easy-to-sanitise materials suitable for intensive use.
Some of the most effective design recommendations include:
Clear flows and intuitive signage
Finishes consistent with the architecture of the venue
Touchless elements for hygiene and simplicity
Lighting designed for warmth and safety
In this way, the bathroom becomes part of the building’s identity, reinforcing the message that every detail has been thoughtfully considered.
Designing for accessibility is first and foremost a value — it reflects the intention to create fairer and more inclusive spaces. It means including, respecting, and making life easier for everyone, especially for people with reduced mobility.
A well-designed accessible bathroom communicates welcome and allows everyone to feel comfortable, without needing to ask for help or feeling excluded. This also has significant value for the brand image: a truly inclusive place is perceived as modern, ethical and responsible.
Products such as ergonomic washbasins, tilted mirrors, sensor taps and well-positioned grab bars can make a big difference. But above all, what’s needed is an inclusive design vision — one that places the vulnerable user at the centre, without sacrificing aesthetics or functionality.
➡ Further reading: Designing Bathrooms for People with Reduced Mobility and Elderly Users
Another often overlooked aspect in public bathroom design is provision for children. Yet, in settings with high family or educational footfall — such as schools, museums, aquariums, libraries or shopping centres — child-friendly toilets can become an integral part of the site’s value-based narrative.
Designing for children means encouraging autonomy, supporting daily habits, and sending a strong message: “This space is yours too.” Child-sized sanitaryware, ergonomic shapes, safe materials and stimulating colours promote a healthy relationship with the body, hygiene, and responsible water use.
➡ Practical guidance: Accessibility and Inclusion in School Toilets
It’s not just an extra service — it’s a choice that communicates empathy, care, and responsibility.
Despite their apparent simplicity, bathrooms can become powerful tools for communication, accessibility, and engagement. Designing public bathrooms with intelligence, aesthetics and inclusivity is now one of the most exciting and essential challenges of contemporary architecture.
Idral has worked for years alongside designers, architects and institutions to develop technical solutions that transform bathrooms into meaningful experiences.
Because every space matters. Every user matters. And every detail — even the most technical — can make a difference.
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Idral S.p.a. a socio unico – Via Isei 8/10 – 28010 Gargallo (NO) Italia
Cap. Soc. € 660.000 i.v. | C.F. e Iscr. reg. imp. NO 00124610031 | REA n° 104665 | C.C.I.A.A. Novara | P.IVA 00124610031
